Social Media Marketing
The True Cost of Social Media Marketing
The cost of social media marketing on platforms like Facebook and Instagram is significantly lower than the cost of traditional ads, product placement ads, TV ads, streaming ads and other advertising formats. However, some businesses are still hesitant to invest in social media advertising, because they don’t understand the true cost or the effectiveness and reach of social media.
Social media ad spend is based on a variety of variables, such as the timing of the ad (day of the week, season, time of day), audience demographics, your market niche, and the quality and relevance of your ads. Nexttecho optimizes social media ad spend to ensure your ad spend maximizes and achieves your business goals. The real cost of abandoning social media marketing is missing out on billions of opportunities to reach new customers and discover valuable insights into your customer demographics, improve your marketing effectiveness, and potentially outpace industry competitors.
Why Social Media Marketing Matters
74% of consumers worldwide trust social media to help them make purchasing decisions. We engage your followers and build community through relevant, high-quality, and viral content on social media channels like Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, and more. Our experts use social media to ensure your brand is noticed and your products and services are brought to a larger audience than can be achieved through traditional media and advertising.
A Full-Service Social Media Marketing
Nexttecho offers a complete social media marketing service. Our team sets up your social media accounts, identifies your advertising objective (eg, website clicks, reach, engagement), and adjusts your ad and bid strategy to achieve the best results. .
Our experts ensure smooth implementation of social media advertising campaigns. We help you narrow down your target audience and define various demographic filtering and ad targeting options, create great ad copy, design attractive images and graphics and choose the best placement for your ads. are
Award Winning Social Media Marketing
Social Media Marketing (SMM) is a form of internet marketing that involves creating and sharing advertising content on social media (EX: Facebook, Instagram, Twitter) to achieve marketing and branding goals, such as increasing Attracting customers.
Social media advertising involves keeping social channels active and targeting potential customers with relevant ads that reflect the best aspects of your brand. We help you reach more potential customers through social media advertising, promoted content posts, and insights on basic social media language and major online platforms. Measurements and results Our digital marketing agency can simultaneously track traffic to your social media channels or website and update your social media marketing strategy for best results.
Which Platform Is Best for You?
There are many social media platforms on the Internet that you may want to advertise your business on, but not all social media platforms work the same or have the same audience demographics. Choosing the right social media platform is important for the messages you want to make to your customers, followers, and potential partners.
Our team of social media marketers help you choose and advertise on the right platform to achieve your goals. You wouldn’t post the same photos and content on Instagram and LinkedIn, as the two platforms serve very different purposes. Social media marketers help you create ads and posts that make sense for your brand and fit the tone of each social media platform.
Major players in the game include:
Facebook Advertising
Advertising on Facebook gives businesses access to the world’s largest social media platform. In terms of reaching potential customers and increasing brand awareness, there is no better social media platform than Facebook.
Our social media marketing team helps clients create and leverage Facebook ads in the form of image ads, video ads, carousel ads, and survey ads to generate interest in their business and build more followers on social networks.
Managing Facebook ads is a great way to target your exact audience and get quick results. From the time of launch, most businesses experience new leads and sales within a few days. Nexttecho helps you use analytics to target your ads to specific customers, target demographics, and determine the best Facebook social media strategy for your business.
LinkedIn Advertising
LinkedIn is a recommended platform for business-to-business (B2B) marketing, especially for businesses looking to increase lead generation and maximize the effectiveness of social media advertising. nexttecho’s social media marketing team can help you build your LinkedIn campaign from scratch or relaunch ads when you need them to target new customers.
LinkedIn is effective for targeting advertising industry insiders and C-suite professionals who use the platform to network, develop professionally and find solutions to their business problems.
Advertising on LinkedIn provides a degree of targeting precision unique to social media, including options to target, filter and exclude specific demographics based on your business objectives. There are also many types of advertising, such as sponsored content, sponsored in-mail, dynamic ads, and text ads.
Value of SMM
Expert social strategists have experience and expertise.
- Increase followers
- Improve content optimization
- Post regularly
- your website traffic boost through SMM
- Engage in great conversations to strengthen your social media presence
- Manage influential relationships with thought leaders in your industry.
- Help maintain the best settings for your social media accounts.
- Respond to customer service comments and inquiries.
- Drive and manage spend for social media advertising.
- Connect with your target audience through various social profiles.
- Manage and automate scheduling with Sprout Social, Hootsuite, and other social media content tools.
Social media campaigns serve many essential marketing functions, from brand awareness and relationship building to audience engagement and lead generation. While social media management may not be directly related to your brand’s SEO (Search Engine Optimization), the amount of engagement and awareness it generates (likes, shares, and comments) increases your brand’s reputation. has been Social media increases your visibility and exposes your brand to potential customers you might not have met otherwise.
Instagram Advertising
Next to Facebook, Instagram has the largest user base of any online social media platform. More than a billion people are active on Instagram, making it a great choice for ad products and increasing brand engagement.
Nexttecho helps our clients promote creative content and ad formats on Instagram to grow audience, sell products, get more leads, and increase brand awareness. We can also integrate your Instagram campaigns with Facebook Ads Manager to access targeting options and optimization. Our social media marketing team streamlines ad management, so you know exactly what’s working and what kind of results we’re helping you achieve.
Whether you’re growing your Instagram following and need help managing your ad campaigns and audience, or want to tap into a creative social media platform to promote your brand, our social media marketing team can help.
Twitter Advertising
From keeping up with the latest news to informing people about products and services to building brand identity online, Twitter is a great platform for brands to advertise and connect with consumers.
Nexttecho helps our clients run Twitter advertising campaigns using Promoted Tweets, Promoted Accounts, Promoted Trends and Promoted Moments, among other advertising and promotional content. Our social media team helps clients experiment with what works best on Twitter, based on recent trends and topics that can increase brand awareness.
Businesses, especially those in the e-commerce industry, should take advantage of Twitter advertising campaigns to promote specific products and build brand awareness. We help our clients get sales faster and increase their social media following on Twitter for continuous online growth.
Pinterest Advertising
The purpose of pinning content to a Pinterest board is to remember it. This makes content much less ephemeral than feed-based social media channels like Twitter, LinkedIn and Facebook. In fact, the average pin has a lifespan a few thousand times longer than a Facebook post.
Pinterest is also a more e-commerce friendly channel than other social networks. More than 90% of Pinners have used the channel for planning, research or purchases. For B2C businesses that sell physical products, Pinterest is essentially a second online store. For B2B marketers, Pinterest is important as a way to visually promote content.
Pinterest is also unique in that it is both a search engine network and a social media platform. Like Google Image Search, all content is visual, while keywords used in board titles and descriptions, pins, and images help influence the content that will be included in search results.
YouTube Advertising
If you want to join digital marketing companies like Apple, Disney, Coca-Cola, Microsoft, and more, your business needs a YouTube channel. If you want to reach some of the 122 million people who access the app every day, your business needs a YouTube channel.
The truth is that YouTube has an important role to play in the digital marketing landscape. If you don’t take advantage of this platform, either because you think you don’t have the experience to be a YouTube marketer or because you’re not sure what video production involves, you A big part will be lost. of your purpose. Listeners
In addition, videos create opportunities for engagement that other types of media cannot match. After all, a YouTube video engages multiple senses and attracts large groups of people, even encouraging discussion and interaction in the comments.
Still not convinced? Here’s another stat for you: The top-grossing YouTube channel made $54 million in one year. Clearly, there are plenty of opportunities to succeed on this platform. All you need to do is partner with a YouTube marketing agency that can help you find them.
Get In Touch
Do you want to give your business a huge boost? Do you want to position your website in the main Google searches?
NEXTTECHO is available around the clock to make your dreams come true! Just Contect Us now!
